Keep Calm and Carry On takes its name from the iconic British wartime poster - printed by the government on the eve of World War II as a morale-boosting message that became one of the most recognisable phrases in British culture. The Red tin contains their English Breakfast blend - a full-bodied black tea from India, blended and packed in the UK, and built for exactly the kind of strong, satisfying cup that gets the day started.
Bold, malty, and robust with a satisfying briskness. This is the morning cup rather than the afternoon one - full enough to cut through milk and hold up to a longer steep. Comes in a collectible red Union Jack tin that makes it a natural gift for anyone who loves British culture.
If you enjoy the English Breakfast character, our Scotch and Abram's English Breakfast is our take on that same full-bodied, brisk cup - Assam and Ceylon blended for a satisfying, classic brew.