Sainsbury's has been selling their own tea blend since 1903, when the founder selected the first Red Label recipe. Today it remains their signature - a Fairtrade blend of teas from Kenya, Malawi, and Rwanda, three of East Africa's most productive tea-growing regions, delivering colour, strength, and full-bodied flavour in every cup.
Bold, rich, and refreshing with a bright, deep colour. The all-East-African blend keeps the cup lively and brisk rather than heavy - strong enough to cut through milk completely but clean enough to drink without. A proper everyday tea that has been a Sainsbury's staple for over 120 years.
If you enjoy Sainsbury's Red Label, our Scotch and Abram's Irish Breakfast is our take on that same bold, full-bodied everyday character - strong, satisfying, and built to start the day.