Sainsbury's Gold Label Tea

80 Teabags

$9.49 USD

Sainsbury's Gold Label Tea

BRITISH TEA · EST. 1903

Sainsbury's Gold Label Tea

|7 reviews

$9.49 USD

~ $0.12 / cup

Best By: Aug 2027

Best-by date guaranteed. If yours arrives with an earlier date than shown, we’ll replace it.

Free shipping over $75
Authentic UK tea, shipped from the US
Trusted Since 2004

England

Regular

Black Tea

Rich and smooth with a golden full bodied character, malty depth from Assam and a clean balanced finish

Sainsbury's has been selling their own tea blend since 1903, and Gold Label is the premium step up from the iconic Red Label. Where Red Label draws entirely from East Africa, Gold Label adds Assam from India into the Kenyan and Rwandan base - bringing malt, depth, and a more rounded complexity to the cup. Fairtrade certified.

Rich, smooth, and full-bodied with a more refined character than Red Label. The Kenyan teas bring brightness and a deep golden colour, the Rwanda adds warmth, and the Assam grounds it with malt and body. The kind of tea that works all day without ever feeling too heavy or too light.

If you enjoy Sainsbury's Gold Label, our Scotch and Abram's Britannia Blend is our take on that same golden, balanced everyday cup - medium bodied, smooth, and easy drinking.

How to brew the perfect cup

Use freshly boiled water, not left to cool.
Steep for 3 to 5 minutes depending on preferred strength.
Add milk if you like. It holds up beautifully.
No sugar needed but it pairs well if you take it.

How does it compare?

Bolder: Sainsbury's Red Label Similar to Yorkshire Gold Similar to Barry's Gold Blend

Sainsbury's Red Label is the bolder, more brisk option from the same brand. Yorkshire Gold is the closest direct competitor - both are premium gold blends with a similar Kenyan and Assam backbone. Barry's Gold is the closest Irish comparison with the same golden, balanced everyday character.

Every tea we sell shows its Best By date right on the product page. If your order arrives with an earlier date than listed, we'll replace it for free. No questions asked, no hoop jumping.

Not your cup of tea? Taste is personal and we get it. Drop us a line and we'll sort you out with a one time $5 store credit to help you find your perfect brew.