Keep Calm and Carry On Pink Union Jack Tea

Keep Calm and Carry On takes its name from the iconic British wartime poster - printed by the government on the eve of World War II as a morale-boosting message that became one of the most recognisable phrases in British culture. The Pink Union Jack tin contains their Afternoon Blend - a light, refreshing black tea from India, blended and packed in the UK, and designed for exactly the kind of calm, unhurried cup the name suggests.

Smooth, light, and approachable with a subtle floral and citrus character. Less full-bodied than a breakfast blend - this is an all-afternoon tea rather than a morning powerhouse. Works well with or without milk. Comes in a collectible pink Union Jack tin that makes it a natural gift for anyone who loves British culture.

If you enjoy the Afternoon Blend character, our Scotch and Abram's Britannia Blend is our take on that same smooth, balanced everyday cup - medium bodied, golden, and easy drinking.

The Keep Calm Red Tin is the step up in strength from the same brand if you want something bolder. Bewley's Irish Afternoon is the closest flavor comparison - both are light, smooth, and built for afternoon drinking. Clipper Organic Everyday is worth considering if you want a similar balanced character with organic and Fairtrade credentials.